Blog

Branding is the practice of creating an easily discernable identity that sets your Northwoods small business (and its products and services) apart from other businesses. The elements of your brand include everything from your business name, logo, and aesthetics to the voice, values, mission, and story you convene in …

If you own or are thinking of starting a small business, chances are that you value individuality and independence. But that doesn’t mean you have to go it alone when you establish your own business! There are many valuable resources available to you at the local, state, and federal levels …

As tempting as it is to rely on Facebook, Instagram, and other social media platforms to get the word out about your small business, a crucial step to getting customers to your door is making sure they’re able to find you in a simple Google search.

Creating a Business …

Print media is not only still alive and well; it is seeing exciting breakthrough innovations. Over the past year, print has found its place both in contrast to the barrage of digital media and integrated with digital media and even augmented reality technologies.

These five articles offer interesting takes …

The past year has brought so many changes in industries across the Northwoods and the entire globe. In response to the COVID-19 pandemic’s impact on the tourism industry as well as the world’s increased reliance on digital marketing and virtual experiences, 5 Star Marketing & Distribution’s Northern Wisconsin and Upper …

The quality of the content and marketing materials your company produces is a window into the overall quality of the products and services you provide. Therefore, in order to build your brand’s credibility and gain the trust of your audience, editing your materials before your audience sees them is a …

In a digital-first world, you might be tempted to think that physical business cards no longer have their place. But opting out of ordering business cards for you and your staff would be missing so many great opportunities—not only for savvy marketing but also for adding value to your …

Are you confused by the endless stream of acronyms that spell the multitude of image formats out there? In what follows, we’ll discuss the characteristics of various image formats and specifically point out the formats that 5 Star accepts in our publications.

Image File Formats That 5 Star Accepts for Print

When …

As a savvy and service-oriented business owner, you are always looking for ways to connect with your customers and create a positive experience for them at your business. Hosting a brochure rack is an effective and hassle-free way to do just that—with no cost to you.

Literature housed in …

According to a recent study by Bentley University’s Center for Marketing Technology, travel destinations’ visitor guides are considered to be among the most important resources to hospitality professionals. These guidebooks are important opportunities for leadership at chambers, tourism councils, and economic development corporations to cull and distill …