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While there is no doubt that digital media claims a large and growing presence in tourism marketing, print materials undoubtedly still play an essential role in the travel marketing mix. In a 2019 study conducted by Bentley University’s Center for Marketing Technology (CMT), hospitality professionals indicated …

You have planned, written, and designed an attractive brochure that you are confident will inform and entice your prospective customers when they see it displayed in distribution racks, on retail countertops, and in trade shows. Now it’s time to print your marketing piece and bring it to …

You have spent years perfecting your recipes. You have your FOH operations down to a science. You and your team have created that one-of-a-kind ambiance locals love and tourists go out of their way to experience while they’re visiting the Northwoods.

Now putting the same level of attention and care into …

A rack card is a simple and cost-effective print marketing solution for businesses of all sizes across a broad array of industries—particularly tourist attractions, landmarks, dining establishments, and events. Rack cards are printed on heavy cardstock. Although typically laid out in vertical orientation with approximate dimensions of 4” x …

There is strong evidence that displaying client testimonials will impact your business’s sales. Most respondents of a study by Search Engine Land reported that reading a business’s positive online reviews make the respondent more likely to purchase from that company. Studies by B2B Content Marketing, Nielsen, and Search Engine Land …

You may have heard that print is obsolete and that the only effective advertising is digital.

But by believing these myths, you limit the success of your marketing strategy. According to a study by the International News Media Association, print advertising itself has the ability to increase ROI by up to …

Are you interested in exploring a career in print and digital advertising sales that promotes the success of the valuable businesses of northern Wisconsin and UP Michigan?

5 Star Marketing & Distribution has an exciting opportunity to join our team as an advertising sales associate.

The Company:

The mission of 5 Star Marketing …

Wisconsin recognizes the tremendous importance of developing the capacity to enable workers to telecommute. After all, telecommuting workers offer higher productivity, have lower turnover, experience increased job satisfaction, and take fewer sick days than full-time on-premises employees. For the Northwoods community, telecommuting also provides a way for the people who …

Your target audience is more likely to perceive a business as worthy of trust, credit, and authority if it has a high number of likes or followers on its Facebook business page. Those first thousand—or even the first hundred—followers can be difficult to come by for a new business or …

Are you interested in exploring a career in print and digital advertising sales that promotes the success of the valuable businesses of northern Wisconsin and UP Michigan?

5 Star Marketing & Distribution has an exciting opportunity to join our team as an advertising sales associate.

The Company:

The mission of 5 Star Marketing …